hype williams

hype is an influential popvideo director brought up in brooklyn, who made hip hop videos mtv-friendly. since his first video for the wu-tang clan hype has worked with notorious b.i.g., tupac shakur, busta rhymes, tlc, missy elliot, will smith, jay z and janet jackson. hype's regularly copied trademark: fisheye-perspective and slow-motion recorded singing tracks. lately hype became hip as a director for fashion shows (julien mcdonald) as well as white mainstream acts (no doubt).


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