oki-ni is an unusual street wear brand and distributor. well known brands like levi’s, evisu and paul smith supply oki-ni with 10-100 pieces of limited edition fasion items as specified by oki-ni. unlike the rest of the fashion industry where the time taken from sample to the actual garment delivery could be about a year. oki-ni’s founder paddy mehan’s concept brought the process down to a few weeks. the results were extremely rare and sought after designer pieces, like the adidas wolf-fish shoe (pictured), for which an icelandic fisherman managed to catch enough wolf-fish for adidas to be able to manufacture thirteen pairs. in the original oki-ni store in central london, all shoe's, clothes and hat sizes were available to try on in the shop but it was not possible to buy them there and then. oki-ni was a cash free zone. ordering was done on the shop laptop or from home. two days later, orders could be collected or sent to the client’s house. oki-ni closed their original london showroom and operated online only. in 2011 however their new high street shop opened, specialising in men's wear. it sells brands such as alexander mcqueen, maison martin margiela and thom browne. 

2 high street
london kt10 
tube station hounslow



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