smart

fashion magazines like smart are mainly responsible for the design consciousness of japanese teenagers. smart is so influential, because it reflects the real style of the streets. photographers search for their models on the street and show the kids what is really happening. the fortnightly smart magazine runs a catalogue section with the coolest designs from streetwear, skater and designer labels. any designer listed hear, does not have to worry about selling in japan.

takarajimasha.co.jp/smart/

                                       


© Urban Canyons 2017